China Mission 2017 - Holland Horse Meets World Business

Rotterdam Economic Mission to China: Dutch Retail Brands, Trade & Logistics, Equestrian sectors

China’s influence and dependence on the world gets ever stronger. Economic transformation is turning China into a nation of technology and innovation, one that is in great need of high-end products in sectors like agri&food, fashion, smart industry, and more. New business models in trade, e-commerce and logistics are being developed to cater for these economic trends.

Alongside the economic boom, China begins to show great potentials in the world equestrian sports. In the past few years, a tremendous growth in the numbers of horses imported from the Netherlands is witnessed. To guarantee the wellbeing and the performance of the Dutch horses in China, there is an urgent need to supply the Chinese equestrian sector with adequate products, services and knowledge from the Netherlands. This in turn, generates opportunities for trade and knowledge exchanges.

All these developments create business opportunities for the Dutch players. Continuous initiatives are needed to bring the Dutch stakeholders, the Dutch brands, products and expertise one step further to accessing the Chinese market: boosting trade, e-commerce, logistics, innovation and the equestrian sectors.

The Rotterdam Economic Mission to China 2017

  • WHEN                 October 16–22, 2017
  • WHERE               Shanghai, Wuxi (Heilan Equestrian Club)
  • FOR WHOM        Dutch Retail Brands, Trade, e-Commerce & logistics, Equestrian players, Branch organizations



Mon. Oct 16

  • Departure from Schiphol in the afternoon


Tue. Oct 17

  • Arrival and kick-off
  • Welcome’s reception

Wed. Oct 18

  • Visits to retail, trade, and innovative companies
  • Visit HUAWEI Tech Campus Shanghai (tbd)
  • Equestrian event at the Shanghai Equestrian Center
  • *possibility to arrange individual company visits

Thu. Oct 19

  • Visits to trade, retail, and innovative companies
  • Business event: Doing business between China and NL – Featuring trade and retail sectors
  • *possibility to arrange individual company visits

(Heilan Equestrain Club)

Fri. Oct 20

  • Departure for most the largest equestrian club in China: Heilan club
  • Business event: Trade & Investment
  • Holland Equestrian Pavilion Day  1 (*for companies in the equestrian business)
  • Network Reception

Sat. Oct 21

  • Heilan Summit
  • Visiting renowned retrial brand – Heilan clothing factory
  • Holland Equestrian Pavilion Day 2 (*for companies in the equestrian business)
  • Evening Equestrian Show

WUXI/ Netherlands

Sun. Oct 22

  • Holland Equestrian Pavilion Day 3
  • Morning departure to airport; same day back in the Netherlands

*Mon. Oct 23

  • Departure to The Netherlands, for the equestrian companies


Are you looking for trade- or retail  partnerships in China?
Do you want to enter into the Chinese equestrian market?

Register here to receive updates about this mission. Or leave us your questions.

Participation fee for this economic mission is expected to be between € 750,- and € 1.050,-. The exact amount will be announced soon. We expect the fee will be per company (incl. max 2 delegates). The costs include company visits, business receptions, matchmaking events, seminars, and collective transportation. Flight tickets and hotels are excluded. The mission offers you the flexibility to arrange your own company visits as part of the trip.

Deadline to sign up is Friday the 15th of September, 2017.

Kind regards,

Min Zhang & Jorrit van Dijck
China Practice | Rotterdam Partners

China Mission 2017 – “Holland Horse meets World Business” is an initiative of KWPN (Holland Horse Foundation), Equine Support International (ESI), CHIO Rotterdam, CHIO Port Club Rotterdam, Kneppelhout & Korthals, Oculus Insights, Dutchese Group, and Rotterdam Partners